A recently released study reveals that
news readers on social media platforms only read headlines and not
the connected articles. The year long intensive study followed
social media users on sites such as
Facebook and tracked their news reading
activity.
The majority of social media users were
found to have only read the headline of a linked news article. The
social media users then immediately went and started making comments
on the social media site on their feelings of the article.
The company behind the study stated
that only one percent of all of the social media news readers
actually clicked through the link to read the actual article. The
company also stated that 78 percent of all the responses to the
article had nothing to do with any actual facts or what the article
was even about.
The study went on to show that the
headlines didn't even need to be based on any actual news.
“In fact, the more outrageous and
untrue the statement in the headline the more responses it gained on
social media platforms,” said Ira Votchoo, the head of the study
organization.
The study also showed that images
increased the likelihood of leaving a comment. However,
images didn't actually need to be connected with the article to raise
the likelihood of a comment being left. Of the social media test
subjects, 98 percent were unable to state whether the image had any
real connection to the linked article.
After the results from the survey were
released many of the nations top newspapers immediately announced the
termination of all of their staff writers. The newspapers have
announced that they will be switching next week to headline only
editions online and ending the print editions as well.
“We don't need staff writers to
create heads, an editor can do that just as well,” said Payrant
Dinesti, a newspaper publisher.
The news seems to have shocked the
nation according to postings on social media platforms which have
included such comments as, “This is all Obama and his socialist
policies fault,” and “Boycott all milk products.”
Journalists seem less shocked about the
results of the survey, many of which stated that the survey results
have been known within the news writing community for years.
“We've known for years no one
actually read the articles,” said Skip “Wordz” Mapatchek, a
25-year journalist. “For the last two years all my articles have
consisted of the answers to last week's crossword puzzles in random
order and no one has ever noticed.”
The result of the termination of all
journalists is expected to bring large profits to the struggling
newspaper industry that has been financially deficient after the
results of last year's survey which showed that most readers under
the age of 29 thought newspapers were only used in the old days to
line bird cages and not actual carriers of information.
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